European Market Wrap-Up

As we head towards another IBC, it’s a great time to reflect on all of the growth and change that we’ve seen in the industry over the past year

As we head towards another IBC, it’s a great time to reflect on all of the growth and change that we’ve seen in the industry over the past year. In particular, I believe one of the strongest trends that I have seen is market maturity. We are now solidly in a competitive market where nearly all of our clients (current and potential) have previously launched OTT services and understand what can make or break a successful product. As a provider of these services, of course dealing with a savvy client-base can be challenging, but it’s also a really great opportunity to work alongside content partners who really work with us to push and develop the latest skills and tools to get the job done.

The market has evolved past the point of simple ubiquity. The idea of publishing content to any and all platforms is a prerequisite, not a selling feature. Now, we’re answering needs by developing productized solutions that offer infinite flexibility while still allowing us to abstract away concepts like updates and maintenance. If I had to point out the most important current trend that we are seeing, it’s probably offering continuously flexible and changeable monetization options. We know that launch is not the end of the product journey for our clients, but rather the beginning. Being able to gather quick feedback, instant analytics and having the tools to react right away is the key to ensuring that our clients can monetize users as effectively as possible.

I’m very happy to be part of the Accedo team leading the charge with new solutions this year’s IBC. We’re bringing a strong focus on not just streaming platforms but also VR (you need to stop by and see our demo, it’s amazing!) and a wide range of customizable and flexible products to ensure that broadcasters, operators, brands and OTT providers can add the right mix of tools to complement and enhance their current market offerings.

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