ctvma.html

Connected TV Marketing Association (CTVMA) Establishes Agenda and Announces U.S. Board

New York, 19 June 2012 – Connected TV continues to see dramatic rise in deployments, consumer
adoption, innovations and the marketing and advertising opportunities that follow behind the medium. With business
initiatives flourishing in the space, the Connected TV Marketing Association has been rapidly setting forth their
planned and future endeavors along with a strong board appointed to lead the charge.

Connected TV continues to see dramatic rise in deployments, consumer adoption, innovations and the marketing opportunities that follow behind the medium. According to FC Business Intelligence, over $3 billion was spent last year on online video and digital advertising is expected to grow 20% globally over the next few years. Founded in December of 2011, the Connected TV Marketing Association was established to serve as the trade body of the industry, helping facilitate the emerging commercial opportunities of the platform. With business initiatives flourishing in the space, the CTVMA has been rapidly setting forth their planned and future endeavors along with a strong board appointed to lead the charge.

As the connected TV ecosystem develops, the Association has begun an industry-wide consultation process to establish a wide array of committees, educational curriculum and research databases. Planned committees include: New Media/ Emerging TV Innovations, Education and Accreditation Planning, Ad Standards and Regulatory Watch. These groups/committees will serve as independently functioning consortium to tackle challenges as well as monitor and discover new opportunities.

In order to address the growing need in the space, the CTVMA has engaged top minds
in a variety of sectors to act as the leading body of the association and to help set forth a robust educational and operational working order for the industry at large.

The inaugural Board elections were completed and officiated in May and the membership includes:

  • Doug Scott, CTVMA Honorary Chairman, President, OgilvyEntertainment Mark Adams, Vice President, North America,
    Accedo
  • Dietrich Von Behren, VP Digital Media & Investments, A+E Networks
  • Jeremy Bloom, Director of Sales, TubeMogul Inc.
  • Natan Edelsburg, Vice President of Sawhorse Media and Staff Writer for Lost Remote
  • Jamyn Edis, Professor, New Media, New York University (Former Dir of Technology, HBO)
  • Tim Hanlon, Founder and CEO, The Vertere Group, LLC
  • Michael Hudes, EVP, YuMe
  • Waikit Lau, SVP Business Development, Tremor Video
  • Allan McLennan, President, The Padem Group
  • Farhad Massoudi, CEO, Adrise
  • Brandon Shainfeld, Dir of Business Development and Head of Connected Television, Videology
  • Jeremy Toeman, CEO, Dijit Media
  • Zachary Weiner, CEO, CTV Advertising, Co-Founder, CTVMA

“We felt it was critically important to have a diverse array of thought leaders coming in from multiple sides of the
technology, digital media and advertising ecosystem to represent the CTVMA’s board,” states Zachary Weiner,
co-founder of the Association and Board President. “The collective expertise of our members will help us grow the
importance and influence of the Association by helping the industry identify new trends and opportunities,
capitalizing on the potential connected TV brings to the marketplace.”

Endorsing the elections, Founder and President of the Association’s Asia Pacific Chapter, James Grant Hay said: “The
U.S. Board will serve to redefine the changing television landscape by reflecting a true consortia of industry
players in its makeup.”

About the CTVMA


 The Connected TV Marketing Association (CTVMA) is the global industry trade body of the advertising, media and
entertainment sector formerly designed to educate industry professionals in the commercial opportunities of
Connected TV platforms.

Its current membership comprises of a select committee represented by chapter appointed presidents in each country
region and territory. Current chapters include N. America, Australia/Asia pacific, UK, Western Europe, Central and
Eastern Europe.

About Accedo

Accedo is the market leading enabler of Smart TV and IPTV solutions. Accedo provides applications, tools and
services to media companies, consumer electronics and TV operators globally, to help them deliver the
next-generation TV experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out
and manage application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik
Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, Mountain View, Los
Angeles, Hong Kong and Sydney.

For more info, please see www.accedo.tv, Twitter: www.twitter.com/accedotv, Facebook: www.facebook.com/accedo.smarttv.

Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
helen.weedon@accedo.tv

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