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CodeBaby and Accedo Broadband Sign Partner Agreement to Bring On-Device Customer Care to IPTV Market

Stockholm, Sweden and Edmonton, Canada – December 5, 2006 – CodeBaby, a global leader in interactive virtual agent solutions, and Accedo Broadband, a leading aggregator of TV-centric interactive applications, today announced a partner agreement that will see Accedo Broadband marketing CodeBaby’s on-device Interactive Customer Care solution to IPTV operators globally.

“IPTV operators are building business cases based on driving subscriber use of next generation services such as interactive video entertainment and other types of interactive content. They expect that these will be among the biggest drivers behind on-demand entertainment,” stated CodeBaby Chief Executive Officer, Shaheel Hooda. “Accedo Broadband has a very strong position in supplying this type of content to the IPTV market. We are honored to be engaged with them as they offer a content portfolio compatible with most IP set-top boxes and broadband enabled consumer electronics devices on the market. We are very excited about both the nearterm with their existing customers and long-term opportunities as we both continue to expand our IPTV businesses.”

“CodeBaby provides an essential piece of the customer experience that typically is overlooked by operators – the ability to deliver training on how to use these advanced services and applications to customers, directly on-device. From our experience we know that customer understanding of how to use these services directly contributes to actual usage and has a significant impact on operator revenue. We believe adding CodeBaby’s solution will add attractiveness to our portfolio of interactive content and applications – this will be a very valuable combination for operators,” said Michael Lantz, CEO of Accedo Broadband.

About CodeBaby
CodeBaby is the leader in Virtual Agent based self-service solutions, and enables organizations to integrate state-of-the-art, interactive 3D characters into Web sites, software, mobile devices, kiosks, IPTV and eLearning applications. CodeBaby’s Virtual Agents improve a company’s ability to interact with its customers cost-effectively, offer a higher level of on-line or on-device customer care, and make technology more enjoyable and easier to use. Accolades include placement on Branham Group’s “Top 25 IT Up and Comers” list in 2004, being named a Finalist in the Red Herring Top 100 Most Innovative Companies list in 2005, and being ranked among the Top 10 fastest growing companies in Alberta Venture’s Fast 50 list for 2006. Customers include organizations in the telecommunications, automotive, and education industries, as well as government agencies.

For more information about CodeBaby’s solution for IPTV, visit www.codebaby.com/solutions/iptv. And to learn more about opportunities to partner with CodeBaby, please contact us at alliances@codebaby.com.

About Accedo Broadband
Accedo Broadband is a leading aggregator of interactive content and applications for IPTV and broadband enabled consumer electronics. Accedo Broadband provides the largest available multi-platform portfolio of IPTV applications, Accedo Application Portfolio™, containing e.g. IPTV games, quizzes, puzzles, video art, comics, karaoke, weather and communication. Accedo offers a non-branded turnkey solution compatible with most IPTV platforms including a provisioning solution managed and run by Accedo Broadband which saves resources and reduces investment needs for the service provider. Accedo is a privately held company founded by telecom and media entrepreneurs Michael Lantz and Fredrik Andersson. Accedo Broadband has offices in Stockholm, Sweden and London, UK.

To learn more about Accedo Broadband and how you can improve your IPTV business, please visit www.accedo.tv.

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