By Shekhar Vasal, VP, North America, Accedo
Unfortunately, I, along with the rest of the Accedo team in attendance didn’t manage to walk the halls of CES to ogle over roll-up TVs, robots, self-driving cars, connected everything and the so-called secret star 5G. Fortunately, that was because we were far too busy in the Accedo suite with back-to-back meetings showcasing our latest innovations and sharing insights regarding the fast changing video landscape.
Despite not getting to take in the full glamour of the event, CES provides us an excellent opportunity for us to get some valuable feedback from customers and partners on our latest innovations and recent announcements.
This year we had a couple of big news stories just ahead of CES. The first being our recent funding round of $17M in equity to further drive our growth and innovation over the coming years.
This news was followed by the announcement of our new Partner Program. This has already met with a great deal of interest from existing and potential partners looking to maximise the opportunities in this space together. If you are interested in signing up, please check our partner page.
As always, our innovations team pulled out all the stops with some great demos of AR, VR, and Voice UX. VR and AR certainly have the wow factor but the challenge has always been finding the right use cases that really makes the technology work to engage viewers enough for them to see the value. One way we are doing this is by integrating our AR solution with AWS Elemental MediaTailor and giving broadcasters and content providers a new path to monetization through addressable ads.
Voice UX has massive potential as my colleague, Steve Chung explored in his recent blog post. He commented that some content providers are already introducing voice-enabled services, whereby consumers can access the content they want with voice commands. One example is Channel 4’s All 4 service on Google Home. This makes getting straight to the content much easier without the need to navigate an app. Voice UX is no longer a long way off, and certainly is where the future lies.
Data-driven video is another interesting area right now and it was great to have the team at Jump TV on hand to discuss how together we can enable our joint customers to leverage their data to retain subscribers.
It just remains to be said that if you went to CES, I hope it was a successful show. If you weren’t there or didn’t have chance to meet us, we are always happy to demonstrate our latest solutions so please reach out to us. We look forward to returning to Las Vegas for NAB in April!