Amidst the increased popularity of smart speakers, Channel 4 identified a need to enable interactivity between these types of gadgets, Google Assistant, and its OTT service, All 4. By using voice command, users no longer need to type or scroll when searching for content, meaning that they can spend less time looking for their favourite programmes and more time watching them.
Channel 4 recognised the potential of the technology and wanted to adopt it early on in order to understand how All 4 interacted with voice interfaces. The ultimate goal of a voice command service was to make it easier for users to find and watch content. However, implementing this would be difficult; the technical process of voice recognition via a voice-user interface raises challenges relating to diction, accents, and phrases. Channel 4 was keen to resolve these obstacles prior to rolling out the feature.
In addition to voice recognition challenges, Channel 4 knew that it had to fully understand its users’ needs when developing workflows; there were no best practice principles to lean on as All 4 was one of the first platforms to incorporate voice command. As a result, Channel 4 knew that it would need to work alongside knowledgeable solution providers and utilise user testing to maximise the potential of the solution.
Download our case study to find out how we worked with Channel 4 to solve these challenges and bring Google Assistant voice commands to All 4 customers.