I recently returned from another invigorating BroadcastAsia. This year was a little bit different for us as, believe it or not, it is the first year we decided to take a stand on the show floor rather than hiding our shining light away in a hospitality suite. The feedback we had from visitors and colleagues alike is that this was the right move, with some fantastic foot-traffic on our stand and a chance to really show off some of the latest developments and innovative UX solutions we are deploying around the world. The show seemed to fly by, which I’m certain is down to a string of visitors and meetings leaving me very little time to be idle.
The Over-The-Top (OTT) market in APAC is really interesting right now with what feels like a growing wave of activity spanning new service launches and product updates alike. Asian providers are moving away from “me too” offerings and showing a lot of confidence in building products which reflect their own personality and are finely tuned to the needs of their customers and markets. Business and technology innovation is increasingly abundant in the region. This was reflected in the interest in Accedo’s emerging products from both existing clients looking to expand into new markets and from new and potential entrants into the OTT arena. With a strong presence on our stand of some new and emerging OTT markets such as Indonesia, Thailand, The Philippines, Vietnam and Sri Lanka as well as the more regular visitors from Singapore, Malaysia, Japan and India, it is clear that the Asian OTT market is set for further disruption, innovation and growth.
This disruption was also apparent in the closing power panel discussion on the opportunity of OTT, which was moderated by our Head of Consulting Services, APAC, Sushant Sharma. The panel discussed the need to grow OTT services into an essential part of Pay TV strategies. In that session, Mark Wilson-Dunn of BT Media and Broadcast commented that traditional broadcast and OTT can live quite happily together. He also commented that live sports is all about the experience, something else we definitely agree on.
In fact, the experience of live sports has been a big focus with our VR innovation, which we were demonstrating on our stand. We have put a great deal of effort into researching this new user experience and the result is pretty impressive, with a great but natural way to navigate through the user interface within a VR headset. The response on our stand was also really positive, which was of course great, with many visitors impressed with the innovation and its market potential.
OTT service providers across the region are upping the ante and investing heavily in content and user acquisition. With more and more new consumer devices coming to market all the time, being able to launch compelling and engaging video services across multiple devices, at record speed and with manageable operational overheads will be crucial to success and survival. It will also be key that providers offer a visually compelling and intuitive service to help differentiate from the competition. The interesting thing with OTT is that there is room for many providers as long as each is offering something unique, as many consumers subscribe to multiple services.
So, if you are ready to go OTT – for the first time or just to do it better – regardless of which platforms or regions you are targeting, get in touch to see how we can help you gain traction in this fast-growing market.