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 June 2013

Accedo launches App Store Solution for Boxer

Stockholm, Sweden, 6 December, 2011 – Accedo, leading enabler of Smart TV and IPTV applications,
today announced that its Application Sphere® Solution has been integrated with the new On Demand box from
Boxer.

Boxer TV-Access AB is one of the leading digital Pay-TV operators in the Nordics, with about 1million DTT
subscribers. The Appstore will be populated with pre-packaged applications from Accedo’s large portfolio of games
and media apps, including a weather service and social media applications such as Twitter, Facebook, and Picasa.

The Accedo Application Sphere® is fully customizable to suit company branding. For Boxer, it was important that
the User Interface (UI) could be customized according to both Boxer brand guidelines and the UI specification for
this new On Demand service.

The Accedo Application Sphere provides a powerful, cloud based, scalable and open application management platform to
enable content and service providers, such as Boxer, to stay competitive.

“We are excited to launch our Application Sphere on this new Boxer platform,” commented Michael Lantz, CEO, Accedo.
“TV on demand is a very attractive offering for consumers, and coupled with interactive apps, provides a great
experience for the consumer and a real opportunity for the operator.”

“We are always looking for ways to enhance our service for our customers,” commented Hanna Lindqvist, Product
Manager, Boxer TV-Access. “Accedo was a natural choice to help us achieve that, with their wealth of experience and
proven market leadership in this area, as well as a large portfolio of apps.”

The Boxer On Demand box is now live for consumers across Scandinavia.

About Accedo

Accedo is the leading enabler of Smart TV and IPTV applications. Accedo provides applications, tools and
services to media, consumer electronics and TV operators globally, to help them deliver the next-generation TV
experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage
application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded by telecom and media entrepreneurs Michael Lantz and Fredrik
Andersson. Accedo Broadband is headquartered in Stockholm, Sweden with branch offices in London, Madrid,
Sunnyvale, Hong Kong and Sydney.

For more information, visit www.accedo.tv.

Media Contact Accedo:
Helen Weedon
Communications Manager
Accedo Broadband
Tel: +44 1570 434632
[email protected]

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