Blog

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BLOG
Five Ways To Transform Your OTT Video Experience: Attract and Keep Your Sports Fans Loyal
Even if you are not a sports lover, it is impossible to avoid football right now.
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A Bird’s Eye View of Asia
It’s been a busy seven days of travel, trade shows, customer meetings and - as always - learning about and absorbing what’s going on in Accedo and with our customers around the world. This time in Asia.
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Lessons Learned From (trying to) Create The “Netflix of Asia” Why Advertising Is Driving The Growth of OTT Video Services In The Region
On the eve of this year’s BroadcastAsia in Singapore, it is timely to reflect on where the region’s video services have come over the last few years and what are the business drivers of the future. One thing’s for sure - it is not stand alone Subscription Video-On-Demand (SVOD) services.
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Delivering The Perfect World Cup experience – A True Team Effort
Performing under pressure is the ultimate test for any team, ask any of the countries competing in this year’s FIFA World Cup.
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APB Article: Multi-screen delivery is accessible … now we need to make it applicable
Over the last few years, the biggest accomplishment in broadcast has been the development of the multiscreen experience. Consumers don’t watch content just on their television anymore, and the evolution of video consumption has brought more choice than ever before.
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Transforming the Video Experience for Sports Broadcasters and Operators in Asia
Sports has always been an intense battleground both on and off the screen - the fight for rights, for viewers and for the elusive return on huge investments is seldom less intense than the battles raging between the most passionate of rival teams.
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Designing Augmented Reality Part 2
Something I get asked a lot is: "What sets augmented reality apart from virtual reality?" There are many definitions of AR, but a general idea is that it is when you take what you see in the real world, and then add to or modify that reality by using realtime computer graphics.
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Transformation of Pay TV in Latin America
This month we are heading to the beautiful Argentinian coastline for the NexTV Summit in Buenos Aires.
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Putting Down the Remote: TV through Google Home and Alexa
Accedo is revolutionizing the TV industry by expanding the realm of a powerful, intangible new interface: voice.
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NAB Show 2018 Review: Personalizing The Video Experience With AR, AI and Voice
This year's NAB Show took on special significance for us at Accedo, with the debut of three ‘showstopper' concepts that hyper-personalize the video experience.
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Designing Augmented Reality
Always looking for a new challenge, we tasked ourselves with creating a second screen application for sport.
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Transforming the Video Experience with AI: The Power of Emotional Triggers
When consumers browse content in any video service, the program artwork is the main factor in what they choose to watch.
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Better Audience Data, Better Results
Tracking audiences and their behaviour is nothing new.
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How do we build a compelling UX?
A good experience is a memorable one, but a great experience is contagious. Memories are based on emotions and when it all comes down to the emotions, you can count on extremes.
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Bridging the OTT Divide in APAC
In the 1960’s Everett Rogers defined the theory of ‘Diffusion of Innovation’, in which he described that when successive groups of consumers adopt a new technology, its market share will eventually reach the saturation level.
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The Rise of the Multi-Service Subscriber – Transforming The Video Business
There's been much talk of increased competition in the TV landscape in recent years. Nowhere is that competition fiercer than between over-the-top (OTT) services. This is no surprise: Consumers today can choose from among a plethora of services offering content anytime on any device.
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Transforming PayTV: Part 2
This week’s announcement from Sky to offer Netflix in a new ‘attractively priced’ Sky TV subscription package, has been seen by many as a landmark content sharing deal within a pay TV subscription service.
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Transforming Pay TV: Part 1
TV and video lovers have never had it so good! Global Pay TV and OTT subscription revenues are predicted to grow to $228 billion by 2020, fueling a growing demand for entertainment across multiple platforms and devices and increasing the aspiration for tailor-made bundles of linear TV and on-demand video.
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Android TV – The Pay TV Video Experience Game-Changer
Until recently, the deployment of operator-led user interfaces on Pay TV set-top boxes (STBs) has been considered a highly complex and challenging undertaking.
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The Rise of Mobile – Transforming the video experience
2018 is widely reported as the year of mobile video viewing.
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Africa – Where Mobile Rules
There is no denying that the OTT market in Africa is positively booming. It is clear also that the operators will continue to have a huge part to play in this region, more so than in any other region.
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Finding Your Voice
Take the act of total control, add coordination with satisfaction and what do you get?  A smile.  A natural, emotionally-driven coordination of facial muscles that we call a smile...
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Hitting The 300 M milestone & Partnering With Google – All in time for CES 2018
The excitement in the count-down to CES is almost palpable. As we put the finishing touches to demos, schedule (and reschedule) meetings, put in our final orders for catering and double check flights and hotel bookings, our presence at the world’s leading technology show, has become more relevant than ever.
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An Accedo Christmas
Santa and his reindeer can travel the entirety of the world in one night delivering presents and leaving Christmas cheer – not to mention eating lots of mince pies!
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CEO BLOG
What does 2018 have in store?
The video industry is continuing to grow. With increased availability of high speed internet, rapidly declining distribution costs, the business case to launch video services makes sense for more and more companies every year.
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Transforming The Video Experience @ CES 2018
A new year will be rung in soon with a wonderful cornucopia of technology showcased at CES that will make our lives richer at home, at work and at play.
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Accedo, Cleeng, Brightcove and CYBEROBICS® Bring Expert Fitness Trainers Home
Today sees the launch of a fitness video on demand (VOD) service called CYBEROBICS®.
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Connecting IoT and OTT
If you read my last blog post, then you will know that whilst I said adoption of Internet of Things (IoT) is slow, the market is growing and will continue to do so. As consumers have their concerns allayed, in particular around privacy, this will continue further still.
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Piecing Together The Broadcasting and OTT Puzzle
The complexity around creating, distributing and monetising new video services across unmanaged networks and devices is a complex and often daunting task for broadcasters.
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Building a Business, Not Just an App
Over recent years we have witnessed a massive shift in the industry and TV, along with many other mediums, has become app-centric. Apps are a great, if not perhaps the only, way to deliver video to multiple platforms and ensure a consistent look and feel. With the delivery of video becoming ever more complex, content providers are looking to software to solve the challenges that come with that.
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The Internet of (what and when) Things?
The Internet of Things market will grow exponentially in the coming years: this is a fact. At a recent Parks Associates Internet of Things event in Amsterdam, pretty much all of the presentations were introduced with analytical graphs and data, all trying to explain the needs and possible marketing channels. Personally, I’m always a little dubious about data as this can always be manipulated to show desired results or premises.
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How to design common/basic interactions in VR
During my three years working at Accedo, I have had the opportunity to collaborate with the Innovations department and drive the VR efforts, creating many projects and applications to consume video in VR. Since Cardboard, VR has been progressively improving adding new ways to interact, and as a designer, I’ve been focusing on adapting the experiences to make the most of it. Here are some general guidelines that I’ve learned designing video VR applications for high-end devices such as HTC Vive and Oculus Rift.
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The Silver Lining for Pay TV Operators
As you may have read recently in the Broadband Technology Report, I strongly believe that it doesn’t all need to be doom and gloom for pay TV operators faced with the rising competition from OTT. Traditional business is under threat, but that doesn’t mean that providers can’t choose to adapt in order to meet the rising demand for multiscreen on demand content. Consumers are still looking for the same content, simply in a different format. Traditional broadcast may be declining, but content isn’t.
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Africa – Where Mobile Rules
This month, we will be heading to TV Connect Africa, which focuses on multiscreen and OTT services and enabling African broadcasters to realize the opportunities of the digital transition.
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GDPR – A great innovation for employers!
You have to give it to them: The European Union is excellent in coming up with cool, impressive, almost evil sounding names for regulations that make businesses around the continent shiver in fear. GDPR (General Data Protection Regulation) is no exception and sounds like a Galactic battle robot straight out of Death Star.
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Why 180 degrees is what we need for VR video
Youtube recently created a new video format, VR180. Before, 360 degrees were the only way to upload and play videos on the platform, making this format the standard. Well, it might not be obvious at first thought, but having 180 degrees videos will make the transition to video VR less steep for both video producers and viewers. Video producers will record once, following techniques they already know, and the content will be available both for regular screens and for VR devices. Also, it will improve the quality of the video, and ultimately, it will finally make 3D videos a commodity.
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Is it really a month (almost) since IBC?
We are into October already and I cannot believe it has already been four weeks since IBC. And yet, I am still literally buzzing from what must have been our most successful IBC yet.
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Voice control in OTT
"Siri, what will the weather be like tomorrow” “Tomorrow in London, it will be 21 degrees and sunny”
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The Birth of Accedo One™ – Delivering the Ultimate Video Experience Platform
This week you may have seen our announcement about Accedo One™. In case you missed it, it is a brand new cloud platform we are launching at IBC, to help our customers grow and transform the video experience. I, for one, am really excited about its potential.
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CEO Blog
One Cloud Platform to deliver the best video experiences
Michael Lantz CEO, Accedo
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European Market Wrap-Up
As we head towards another IBC, it’s a great time to reflect on all of the growth and change that we’ve seen in the industry over the past year
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The power of symbol(ism) in Design
Nothing has made me realize the importance and power of symbols quite like being an immigrant. Navigating through airport terminals, subway stations and grocery stores when you don't understand the local language is very difficult. Without pictures, I would have gone into the wrong washroom, ended up on the wrong plane, or worse, purchased the wrong type of ice cream. Note: Sweden has licorice flavored ice cream, one can never be too careful.
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Did someone say Awards?
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Disney dumps Netflix, tickers tank, markets wrong
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Getting a Piece of the OTT Action
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Understanding Virtual Reality
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No Need To Leave The House: Salomon Delivers The Excitement of the Outdoors to You
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CEO BLOG
Live Music is one of the best VR video use cases
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The Multiscreen Opportunity
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60+ ROKU Apps and Counting – Accedo launches yet another compelling video app on the ROKU Platform!
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Apple SSO: Next step in the Video App Authentication
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BroadcastAsia – Evidence of a Market Being Disrupted
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CEO BLOG
Running a responsible digital business
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Technical challenges for cross-platform VR development and deployment
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The power of symbol(ism) in Design Transforming The Video Experience – one icon at a time
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The Lifecycle of an OTT Solution in Latin America
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CEO BLOG
The status of Virtual Reality in 2017
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Singapore Plays Host to Accedo APAC FY17/18 Sales Kick Off
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How Mobile Will Drive Video Innovations
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Sports as the Video Experience Innovator
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CEO BLOG
Keeping the entrepreneurial spirit alive
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CES 2017:  A Video Odyssey
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Delivering OTT with a product-based approach
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The end of an exciting year
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Does it really matter how you present your content to your customers?
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Building Natively For Immersive Roku UI
Finding a skilled app development and video experience partner is key to creating Roku channels that offer a unique and effective user experience. The right partner will leverage the full power of Roku and its powerful tools and resources, to bring new audiences to a channel and keep viewers coming back for more content.
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Maximise Monetisation with RAF
As audiences spend more time watching content on streaming devices, more opportunities emerge for content providers wishing to monetize their content. According to Mrugesh Desai, Head of Sales Engineering at Accedo, Providers can increase their earning power on the Roku platform by partnering with developers that can leverage the powerful Roku Advertising Framework (RAF).
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Building the future of the video experience with Digiflare
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Strategies for the development of multiplatform business in Latin America
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The Next Generation of UX at Apple
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Dynamic UX as a Competitive Differentiator
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IBC 2016 – Impressions and Conclusions
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Virtual Reality Innovation
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Industry recognition – again
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Why Thinking “Headless” is the Future of Your Content Management Strategy
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O Sucesso do OTT no Brasil
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The Success of OTT in Brazil
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Going to the next level
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Hurrah for Netflix!
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NAB reflections – Negotiating the Complexity of OTT
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Overchoice is a key problem for the video consumer
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Changing Consumption Habits will drive OTT Innovation
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Brightcove Democratizes OTT Services with Brightcove OTT Flow, Powered by Accedo
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Scaling of B2B companies
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OTT mobile Is “On-the-go” TV
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The transformation of the Australian market
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The truly dynamic user experience
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Asia is coming out of the OTT starting blocks
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Why recommendation engines are overrated
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HBO Now will be a turning point for the US TV market
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Why original content such as House of Cards will continue to be a differentiator
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The fragmented world of video services – 2015 market trends
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