5 Reasons to Meet Accedo at BroadcastAsia

The Accedo team is getting ready for the biggest broadcast event for the APAC region, BroadcastAsia.

In less than two weeks, we will be putting the finishing touches on the stand ready for a busy few days meeting customers and partners. It can be almost impossible to navigate around shows such as this and see everything you intend so to help you decide if our booth is worth a visit, here are our 5 reasons to come and meet us on Level 6, Booth 6L2-05.

1. Tap into the rise in OTT in APAC

2018 saw record growth for online video across APAC and this growth looks set to continue. According to the Asia Pacific OTT TV and Video Forecasts report, OTT TV episode and movie revenues will reach $48 billion in 2024, up from $21 billion in 2018. This year alone, we will see an increase of $5 billion. The appetite is there for online video and especially on mobile devices which are particularly prolific across the region.

We have worked with a number of video providers across the region, helping them tap into the rising appetite for OTT content.

2. High quality UX = Engaged Audience

OTT video is not just about the content you provide, it is also about delivering an attractive user experience (UX) that keeps your subscribers engaged. Part of that is about making it easy to discover and navigate to the content they want to watch and reducing time from accessing the service to watching that content. We can help you get the right UX to keep your consumers engaged.

3. Build a data-driven UX to Attract and Retain Viewers

The challenge with delivering an attractive UX is that what is attractive to one type of viewer is less so to another. Data-driven video can help you gather data on different viewer profiles and analyse how they are interacting with your service, the type of content they are consuming and how long it is taking them to navigate around the service. These analytics can help shape the UX and tailor it to different user groups. We have been working with Jump to integrate our Accedo One cloud platform with its data driven UX solution. This means that our customers can more easily use the data gathered within Accedo One, analyse it using Jump’s platform, then make real-time changes and conduct A/B testing using Accedo One.

4. Get an End-to-End Video Delivery Experience

Building and deploying video services across multiple platforms has become more and more complex with more devices than ever before, fierce competition, and consumers who have no patience for anything less than a great user experience. Visit us at BroadcastAsia to find out how we can cover the full offering from consulting, experience design, integrations on multiple platforms, to building video experiences, or even delivering a 24/7/365 managed service.

5. Stay Ahead of the Game

Ultimately, in an increasingly competitive market, our customers are looking to stay ahead of the game. We help them do that by delivering an engaging UX for all their viewers. We also spend a great deal of effort in developing new and exciting innovations to help our customers really step it up a level. At our booth you can see the latest of these, including our Augmented Reality sports demo and voice navigation.

In short, if you want to find out how to transform your video experience, come and talk to us at BroadcastAsia, Level 6, Booth 6L2-05. You can book a meeting with one of the team.