bc.html

Accedo Connect™ powers British Council 60 Second World Challenge for TV

Hong Kong, 8 August 2012 – Accedo, market-leading enabler of Smart TV and IPTV solutions, today
announced that it has partnered with the British Council to launch a multi-device English-language educational quiz
app powered by Accedo Connect™.

The British Council’s 60 Second World Challenge is available across Asia on Samsung Smart TV, Galaxy phones and
Galaxy tablets, and is aimed at helping consumers improve their English language.

This app is powered by the Accedo Connect™ platform, allowing for advanced multi-device usage where the quiz
can be played in a multiplayer mode where up to four mobile device players can play against each other using the TV
as the display.

Accedo Connect™ is a cloud-based solution that enables efficient pairing and connections between any number of
devices and allowing for instant data communication between each such device. Accedo Connect™ offers a simple
and user-friendly way to solve the problem of cross-platform device pairing and messaging. The platform unleashes
the creativity in building innovative TV/Mobile applications across platforms.

“We are delighted to be working with the British Council on this innovative application,” commented Reuben Verghese,
VP Asia, Accedo. “We are seeing an ever-growing trend for organisations reaching out to consumers via innovative
Smart TV offerings, and we believe this app will have a widespread appeal.”

“We are keen to bring our world-renowned expertise in English language learning into the living room through this
project to provide a fun way for learners to improve their English language,” commented Neil Ballantyne, Mobile
Learning Manager, British Council. “Accedo has vast experience enabling Smart TV apps and solutions and we’re very
happy to have the British Council’s first English learning Smart TV app. The Accedo Connect™ platform is
particularly appealing for creating a shared learning experience,”

About the British Council

The British Council is the United Kingdom’s international organisation for educational opportunities and cultural
relations. It works in the arts, education, English, science, sport and governance, and with over 100 countries
worldwide and to build engagement and trust for the United Kingdom through the exchange of knowledge and ideas
between people. For more than 75 years, the British Council has shared the UK’s knowledge and ideas with the world.
For more information on the British Council, please visit http://www.britishcouncil.org

About Accedo

Accedo is the market leading enabler of Smart TV and IPTV solutions. Accedo provides applications, tools and
services to media companies, consumer electronics and TV operators globally, to help them deliver the
next-generation TV experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out
and manage application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik
Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, Mountain View, Los
Angeles, Hong Kong and Sydney.

For more info, please see www.accedo.tv, Twitter: www.twitter.com/accedotv, Facebook: www.facebook.com/accedo.smarttv.

Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
helen.weedon@accedo.tv

CUSTOMERS