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Accedo and Audible Magic partner to add Content Recognition to TV apps

Los Gatos, January 11, 2012 – Accedo, the leading provider of TV apps, and Audible Magic, a
leader in automated content recognition (ACR) solutions and services, today announced that Accedo will integrate
Audible Magic’s patented ACR solutions into its TV application solutions. The agreement gives Accedo and its
customers a key enabling technology as they develop new social TV, interactive advertising, and other
applications for the fast emerging – and converging – smart TV and smart device markets. In addition, it helps
to strengthen Audible Magic’s position as a global leader in ACR.

For application developers and TV solution providers, today’s announcement also reflects a growing consensus
worldwide of the need for ACR technology in a more tightly and closely connected – a more social – living room
environment. For virtually every social TV, interactive advertising, or related application to fully succeed,
more people close to these developments now contend, the ability of multiple devices to recognize aired content
– even on live, never-before-shown programs – in real time is essential.

“We believe that one of the major hurdles to truly innovative TV application development is content
recognition,” said Accedo CEO Michael Lantz. “For Accedo, it is key to be able to offer a trusted content
recognition solution to media companies and TV platforms, and together with our customers we see endless
innovation possibilities. With our partnership with Audible Magic, we believe we’ve found the company with the
right mix of robust, reliable and patent-protected ACR technologies, comprehensive services, and globally
available and professional support.”

“Accedo is working with some of the largest TV manufacturers, TV operators and TV channels in more than 30
markets globally,” added Audible Magic CEO Vance Ikezoye. “They are preferred vendor of some of the most highly
respected CE brands and TV platforms in the world, and we are pleased to be working with Accedo on solutions
that require ACR. This technology is an important piece of the smart TV puzzle. It helps viewers have a more
fully connected and emotionally satisfying experience. It also helps companies such as CE manufacturers, content
providers, broadcasters, and advertisers tap into major new revenue streams.”

About Accedo

Accedo is the leading enabler of Smart TV and IPTV applications. Accedo provides applications, tools and
services to media, consumer electronics and TV operators globally, to help them deliver the next-generation TV
experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage
application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded by telecom and media entrepreneurs Michael Lantz and Fredrik
Andersson. Accedo Broadband is headquartered in Stockholm, Sweden with branch offices in London, Madrid,
Sunnyvale, Hong Kong and Sydney.

For more info, please see www.accedo.tv, Twitter: www.twitter.com/accedotv, Facebook: www.facebook.com/accedo.smarttv.

Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
helen.weedon@accedo.tv

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