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 June 2013

Accedo Expands Presence in Asia

Hong Kong, 26 March, 2012 – Accedo, the leading enabler of Smart TV and IPTV applications, today
announced that it has joined CASBAA, the association for digital pay TV, content, platforms, advertising, and video
delivery across Asia.

Accedo has recently expanded its already well-established Asian operations, in order to meet the growing market
demand for interactive TV applications and platforms

“We are delighted to be a member of CASBAA,” commented Reuben Verghese, Vice President Asia, Accedo. “Asia is an
important region for the TV industry and Accedo. We are currently seeing a lot of change in TV across Asia with
digital media delivery over IP, new content experiences across multiple devices and evolving business models. Accedo
is really looking forward to being part of the CASBAA family and contributing to the development of next generation
TV in the region within CASBAA’s OTT and Connected Media Group. We believe that our award-winning Accedo Application
Sphere™ solution and our market-leading application portfolio will be very attractive in the Asian market as we
continue to expand our offering.”

“We are pleased to welcome Accedo as a member of CASBAA,” commented Simon Twiston Davies, CEO, CASBAA. “Accedo’s
extensive leadership experience in the next wave of innovation in television will complement our 130 strong roster
of leading industry organisations.”

CASBAA is the authoritative voice for multichannel TV, promoting even handed and market friendly regulation, IP
protection and revenue growth for subscriptions and advertising. Serving the region for over 20 years, CASBAA’s
diverse membership has grown to include leading cable operators, satellite operators, DTH and broadband operators as
well as multinational networks, content suppliers and new media service providers in Asia and worldwide.

About Accedo

Accedo is the leading enabler of Smart TV and IPTV applications. Accedo provides applications, tools and
services to media companies, consumer electronics and TV operators globally, to help them deliver the
next-generation TV experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out
and manage application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded by telecom and media entrepreneurs Michael Lantz and Fredrik
Andersson. Accedo Broadband is headquartered in Stockholm, Sweden with branch offices in London, Madrid,
Sunnyvale, Hong Kong and Sydney.

For more info, please see, Twitter:, Facebook:

About CASBAA –

Established in 1991, CASBAA is the Association for digital pay TV, content, platforms, advertising
and video delivery across Asia for the past two decades. Spanning 17 geographic markets, CASBAA and its Members
reach over 420 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The
CASBAA mission is to promote the growth of pay TV and video content through industry information,
networking exchanges and events while promoting global best practices. To view the full list of CASBAA members
please visit here.

Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
[email protected]

Desmond Chung
PR & Communications Manager, CASBAA

+852 3929 1712
[email protected]

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