Spark Sports Streaming Platform interface displayed on an iPhone

ACCEDO | ANZ | SPARK SPORT

Delivering Premium Sports
to Fans Across New Zealand

Objective

Having acquired the rights to the Rugby World Cup 2019 and with an active program to acquire a raft of other premium sporting rights, Spark Sport needed to rapidly build and launch a new sport streaming platform. As part of delivering this new platform, Spark Sport needed a partner who could deliver stable yet engaging consumer applications for a range of big screen TV platforms and who could then continue to evolve these in order to surpass customer needs.

Deliverables

  • Development
  • Project Management
  • Quality Assurance
  • Automated Testing
User sitting facing the TV which displays Spark Sports Streaming Platform

300

Technology
experts

UX

Cutting edge UX
Design

Background

Spark, which is the largest Digital Services Provider in New Zealand, has a history of innovation dating back to the 1800’s. In 2019 the company expanded into the online sport streaming market with the launch of Spark Sport. This service is now available across multiple devices and offers live and on demand access to a broad range of top-tier sporting content including New Zealand Cricket, Premier League, Formula 1, MotoGP, English Cricket and selected NFL games. Spark Sport also delivers channels such as NBA TV, MUTV, LFCTV, EDGE TV & TAB Trackside.

A range of digital devices displaying various pages of the Spark Sports Streaming Platform interface

Matt Orange


Head of Product &

Technology


Spark

“Accedo’s professionalism and extensive experience were critical in ensuring our readiness for the largest event in the 2019 New Zealand sporting calendar. Accedo continues to be a highly valued partner to Spark Sport, helping us evolve our offering to meet the future needs of our customers.”

SBS Platform displayed on a laptop

Challenge

A percentage of the SBS audience have English as a second language and as part of its charter, SBS is committed to supporting a multicultural audience in providing global content from around the world. As a result, SBS wanted to evaluate how it might engage an audience via an interface they could more comfortably use in their own written language. SBS also wanted to determine whether adding linear channels to the OTT platform would be beneficial for its service across connected TV platforms. It would be important to ensure that a linear offering would be best suited for the various platforms and that a diverse audience would be able to engage with it.

Solution

Spark Sport knew that Accedo had extensive knowledge and experience delivering multi-platform video experiences on a global stage. This, coupled with local presence and understanding of the local market made it a perfect fit. Accedo was engaged by Spark Sport in the lead up to the Rugby World Cup 2019. Given the tight timelines and ambitious device rollout plan, Accedo co-located its team with the Spark Sport team to maximize collaboration and speed to market. The rollout included developing consumer applications for Smart TV devices, as well as Freeview New Zealand devices. Launching across multiple devices meant Accedo needed to consider the impact of varying certification and submission processes and timelines.

Three screenshots, all in row showcasing different features of the Spark Sports Streaming Platform

Result

Thanks to Accedo’s collaborative approach and expertise, coupled with its close relationships with the device manufacturers, Spark Sport’s key big screen TV applications were delivered on time and with an engaging UX that showcased the Spark Sport content portfolio. 

Beyond the initial launch, the organisations have continued to collaborate on the evolution of the big screen TV user experience. This working relationship involves Accedo operating as a tightly integrated extension to the core Spark Sport team.

Ipad displaying Spark Sport platform

Our Services

We support you through the digital transformation journey, offering specialist services. With a dedicated local team, backed by global expertise, we offer a powerful combination of expert services to ensure the most flexible approach to your business challenges.

Whether bringing a new service to market or enhancing an existing offering, our industry experts will advise you on the latest trends, best practice and emerging technologies, then work with you on translating ideas into action.

Creating a blueprint for implementation sets the landscape for product and feature deliveries. Empowering all engineers to be involved with the process.
Our teams own the day-to-day management of your projects, they are well versed at documenting, sharing and communicating with internal and external stakeholders across the globe.
Our creative team are specialists in human centered design, crafting innovative multi screen solutions that answer directly to user & business needs.
As device, framework, player & DRM experts, Accedo prides itself on being at the forefront of product development with a deep understanding of the solutions required.
We are dedicated to delivering quality code. This starts with our development team who use best practise unit tests, through to Quality Assurance who strive for excellence and accuracy in manual and automation testing.
Accedo has a global innovations team working on the latest ideas & trends to ensure Accedo is ahead of the curve as the technology and industry paradigms shift.
Accedo can effortlessly support all native endpoints (mobile, tablet, watch, TV, games console and set top box) using cross platform logic and native design components i.e. Swift, Kotlin and SwiftUI.
Our dedicated service teams offer holistic end-to-end support, serving as an always-on hub for everything relating to the maintenance and growth of your service.
Various digital devices, including a TV and iPhone, displaying the Spark Sports Streaming Platform