Vodafone Case Study: Vodafone Streaming Platform interface displayed on an iPhone

Delivering Multiple VOD Services for
Vodafone New Zealand STB

Objective

With the development of the Vodafone TV Gen 2 set top box (STB) underway, Vodafone New Zealand wanted to ensure that subscribers would have access to a wide range of video content at launch. This would involve serving viewers with access to a variety of well-known local Video On Demand (VOD) offerings from a single platform.

Deliverables

  • Strategy
  • SVOD Connect
  • UX/UI Design
  • Project Management
TVNZ Streaming Platform interface displayed on an iPhone

More Info

Vodafone needed video experiences for all of its VOD partners, including TVNZ, Neon, ThreeNow, and Play Stuff. It was also keen to ensure a seamless and natural experience for viewers, enabling easy navigation between the different services and the content provided by each.

TVNZ Streaming Platform interface displayed on an iPhone

David Redmore

Experience and

Commercial Director


Vodafone NZ

“We are impressed with Accedo’s expertise and ability to adapt to our requirements. We were able to successfully integrate the VOD apps for our partners in time for the Gen 2 launch. Accedo is a reliable vendor, and it was a pleasure working with them.”

Solution

Vodafone New Zealand needed a vendor that could efficiently develop and launch video services for its updated offering. Knowing Accedo had previous experience of the Vodafone TV STB made it the perfect fit for the project. Having existing relationships with local OTT vendors meant that Accedo was in a position to work with the team to develop, test, and launch exclusive video experiences to run on the Vodafone STB. Working collaboratively alongside the vendors and Vodafone NZ allowed Accedo to deliver OTT services that viewers wanted to see. The 2nd generation STB needed to offer a variety of VOD content in one place, providing easy access to a selection of video services ensuring Vodafone New Zealand could maintain its consumer appeal.

A large TV displaying the TVNZ streaming platform which sits within the Vodafone platform

Result

With Accedo’s knowledge and adaptive developments, Vodafone New Zealand completed the project on time and within budget. Neon/Mediaworks and TVNZ on Demand went live at the same time as the Gen 2 STB was available in the market. Accedo used its XDK2 software development kit to build the applications for Neon, TVNZ, ThreeNow and Play Stuff was developed with Accedo’s XDK4 software.

300

Technology
experts

UX

Cutting edit UX
Design

A range of digital devices displaying various apps within the Vodafone platform

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Various digital devices, including a TV and iPhone, displaying the TVNZ platform