Hero Image SBS Case Study: Image of SBS platform on a tablet device

Dynamic Scalable Solution to
Incorporate New Languages

Objective

A percentage of the SBS audience have English as a second language and as part of its charter, SBS is committed to supporting a multicultural audience in providing global content from around the world. As a result, SBS wanted to evaluate how it might engage an audience via an interface they could more comfortably use in their own written language.

Deliverables

  • Strategy
  • SVOD Connect
  • UX/UI Design
  • Project Management
SBS Platform displayed on a TV

More info

SBS also wanted to determine whether adding linear channels to the OTT platform would be beneficial for its service across connected TV platforms. It would be important to ensure that a linear offering would be best suited for the various platforms and that a diverse audience would be able to engage with it.

Various SBS platform screenshots displayed on multiple digital devices

Ulf Sthamer


Senior UX Designer 

SBS

“Even when faced with a global pandemic, Accedo remained adaptable and dedicated to our requirements”

SBS Platform displayed on a laptop

Challenge

A percentage of the SBS audience have English as a second language and as part of its charter, SBS is committed to supporting a multicultural audience in providing global content from around the world. As a result, SBS wanted to evaluate how it might engage an audience via an interface they could more comfortably use in their own written language. SBS also wanted to determine whether adding linear channels to the OTT platform would be beneficial for its service across connected TV platforms. It would be important to ensure that a linear offering would be best suited for the various platforms and that a diverse audience would be able to engage with it.

Solution

Market research played heavily in meeting the objectives of the project. Accedo implemented strong UX activities by undertaking user research to understand how users are interacting with SBS’ current offerings in comparison to how they also interacted with similar features from other providers. Accedo’s research included focus group discussion, card sorting, wireframe reviews and feature voting followed by one-to-one user interviews and follow-ups. The UX research findings were then compiled to
create insight and recommendations on the next steps.

Accedo integrated Chinese and Arabic language versions, with right-to-left presentation. Thorough testing ensured that these language versions would deliver the same great user experience as the English version.

As a long-time trusted partner of SBS, Accedo had previously helped to deliver an engaging video experience to customers. With an increasing video consumption on Connected TV, Accedo continues to build on new features to the existing service quickly whilst also providing a robust and stable experience for its customers by using QA automation tools.

Three screenshots, all in row showcasing different features of the SBS platform
Two mobile phones with SBS platform on the screen

Result

Thanks to Accedo’s collaborative team integrating with SBS’ customers, product owners, UX team and technical team, the results for the project were achieved within two months. As a result of the research conducted, numerous UX recommendations have been implemented across web, mobile and Connected TV. Going forward, SBS now has a solution which is scalable to incorporate new languages and can be deployed to other connected devices dynamically by SBS Editors.

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Our Services

We support you through the digital transformation journey, offering specialist services. With a dedicated local team, backed by global expertise, we offer a powerful combination of expert services to ensure the most flexible approach to your business challenges.

Whether bringing a new service to market or enhancing an existing offering, our industry experts will advise you on the latest trends, best practice and emerging technologies, then work with you on translating ideas into action.

Creating a blueprint for implementation sets the landscape for product and feature deliveries. Empowering all engineers to be involved with the process.
Our teams own the day-to-day management of your projects, they are well versed at documenting, sharing and communicating with internal and external stakeholders across the globe.
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Accedo has a global innovations team working on the latest ideas & trends to ensure Accedo is ahead of the curve as the technology and industry paradigms shift.
Accedo can effortlessly support all native endpoints (mobile, tablet, watch, TV, games console and set top box) using cross platform logic and native design components i.e. Swift, Kotlin and SwiftUI.
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A range of digital devices displaying various pages of the SBS platform interface