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Android TV Launcher 101: All You Need To Know

Android TV Launcher 101: All You Need To Know

 October 2022

Over the past few years, an increasing number of Pay TV operators have recognized the value of delivering content directly to consumers. OTT video services have been gaining in popularity for quite some time and savvy operators are realizing that the only way to remain relevant in this new landscape is by launching their own OTT services to complement a linear channel lineup. If done well, not only can these services compete, but they can become the central hub for consumers to access all of their video content.

Android TV is an increasingly interesting option for operators who are looking to provide a branded offering. Easily described, certified Android TV devices are suited for projects where you are planning to provide, or you already are providing, OTT or a hybrid service with IPTV or DVB in a highly competitive market. 



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