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Accedo Introduces AdMediate®, an advertising integration solution for TV apps

 June 2013

Accedo Introduces AdMediate®, an advertising integration solution for TV apps

Las Vegas, 8 January 2013 – Accedo, global market leader in TV application solutions today
announced the launch of its AdMediate® solution, an innovative integration platform that mediates ad requests
from a TV app to an ad network.

AdMediate® enables publishers to increase fill rate while keeping full flexibility and control of their TV
apps. It provides a mediation engine in which the publisher can define business rules for ad network selection,
based on multiple dimensions, including application, geography, platform and more. It also enables the publisher to
track usage of the app, as well as fill rate from ad networks to make monetization analysis cross multiple ad
networks.

For ad networks, it means access to a wider range of TV app inventory, both for connected TV devices and managed
IPTV devices. AdMediate® complements rather than interferes with existing technology,
uses market standards
and business models and provides opportunities for all parties to do what they do best.

“Content publishers are increasingly looking for solutions to monetize their TV apps through advertising, however
the platform fragmentation in the market complicates implementation,” commented Michael Lantz, CEO, Accedo.
“AdMediate® is an attractive integration engine, which reduces time to market and integration costs, while offering
significant additional business value for publishers, especially if they launch on multiple platforms and multiple
territories.”

Accedo will be demonstrating AdMediate® in its suite at the Venetian (#28.106) at CES from 8th – 11th January.

About Accedo

Accedo is the market leading enabler of TV application solutions. Accedo provides applications, tools and services to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, New York, Palo Alto, Los Angeles, Hong Kong, Sydney, Santiago de Chile, and Cologne.

For more info, please see www.accedo.tv, Twitter: www.twitter.com/accedotv, Facebook: www.facebook.com/accedo.smarttv.

Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
[email protected]

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