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Accedo to Showcase Transformational Video Experiences for the TV Of Tomorrow UX Leader to Feature VR and Other Innovations at NAB 2017

 April 2017

Las Vegas, 4th April 2017, NAB 2017 booth #SU9205CM – Accedo, the video experience pioneer, will demonstrate its latest user experience (UX) innovations, including a new approach that enables an exciting and immersive virtual reality (VR) sports experience. Accedo is also joining with key partners including Brightcove and Comcast Technology Solutions to showcase their integrated offerings for OTT and video service providers. NAB is the leading conference and exhibition for the broadcast industry in North America, taking place in Las Vegas from April 24-27.

Key demonstrations at the Accedo booth will include:

  • A new virtual reality experience produced in conjunction with HTC VIVE that provides users with an exciting new way to experience content including live sports and events.
  • Videa, Accedo’s cloud-based platform for building, delivering and managing high performing video apps on phone, tablet and TV screens.
  • AppGrid, a data-driven application management solution that delivers real-time control by combining content management, analytics, configuration and A/B testing.

Brightcove OTT Flow™, powered by Accedo, will be highlighted on the Brightcove booth (SU2724). OTT Flow is an award-winning OTT solution for video content providers looking to rapidly launch and make money from OTT services across multiple devices.

“At Accedo, we are committed to creating the most advanced and dynamic user experiences for viewers on any device, and we have invested significantly to create immersive virtual reality applications that offer a whole new approach to video content including sports,” said Fredrik Andersson, SVP Business Development and Co-founder, Accedo. “Innovation is core to our DNA, and we are excited to showcase the combined innovations from the Accedo and Digiflare teams.”

Accedo executives will also participate in several panel and speaking sessions at NAB. Perry Weinstein will discuss “Transforming the Video UX” at the Broadcast Engineering and Information Technology Conference on Monday April 24 at 1:30pm in room N260. Fredrik Andersson, SVP and co-founder will participate in multiple sessions throughout the show at the Connected Media|IP Theater on topics including virtual reality and building a compelling user experience. This includes moderating a panel, “Next Generation Video UX – How Will Virtual Reality Affect Video Entertainment?” The panel will discuss the user experience potential of VR and feature Nokia’s Head of VR Technologies, Tarif Sayed, and Ralf Jacob, President, Verizon Digital Media Services.

About Accedo

Accedo ( is a trusted video experience transformation pioneer improving the lives of video consumers by the hundreds of millions. Over the years, Accedo has earned the trust of over 350 of the world’s leading video service providers – customers to whom two goals are paramount: explore new opportunities to monetise video and transform video services to meet rapidly changing consumer expectations. Accedo customers include: global video service leaders like Netflix, NBC Universal, Spotify, Fox, Disney, Telefonica and HBO, among many others.

The company was founded in 2004 on a simple observation: emerging technologies will transform how people watch television and consume video, but video service providers will struggle to keep up with the complexities of the new landscape.

This insight led Accedo’s founders Michael Lantz and Fredrik Andersson to create a portfolio of experience-centric video solutions that: shorten time-to-market, improve operational agility and boost monetisation capabilities.

The company has grown 1000% in 5 years, with 2000 video experience deployments from 18 offices around the world.

Media Contacts:
Helen Weedon
Communications Manager, Accedo
[email protected]
Tel: +44 1570 434632

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