Accedo Refreshes SBS On Demand Video Experience

Australia’s Most Accessible VOD Service Keeps Getting Better

BroadcastAsia, Singapore May 31 2016. Accedo (http://www.accedo.tv/), the global market leader in TV application solutions today announced that it will work with SBS to refresh the video experience of Australia’s most accessible OTT service, SBS OnDemand and extend its reach across more devices this year.

SBS re-launched the SBS On Demand website in June last year and together with Accedo will now look to continue to roll-out the fresh video experience across all existing platforms as well as a selection of new and emerging devices in Australia  including iOS and Android phone and tablet devices, Apple TV, Telstra TV (powered by Roku), Chromecast, Sony PlayStation (PS3 & PS4) and leading Smart TV platforms such as Samsung, LG, Sony and Panasonic.

“Accedo is helping take the SBS On Demand video experience to the next level by simplifying the complexities of delivering a consistent, dynamic user experience across every screen. As audience consumption habits continue to evolve, SBS On Demand is central to SBS’s commitment to exploring and celebrating diversity through inspired entertainment using cutting edge technology and our partnership with Accedo is a key to its continued success,” commented Head of SBS On Demand David Gwynne.

The refreshed SBS On Demand experience will offer an uncluttered and engaging new interface that will make it even easier for viewers to explore and enjoy the 4,000 hours plus videos available.

“We are delighted to have worked with SBS for close to five years now and honoured to have been entrusted to extend the SBS On Demand to many millions of devices during this time. We are excited to now be in a position to take video experience to the next level and help SBS continue to pave the way in what is a highly-competitive streaming market in Australia.” explained Matt Kossatz, Vice President – Asia Pacific at Accedo.

NOTE TO EDITORS:

See SBS OnDemand at BroadcastAsia Accedo Suite 4401B, TV Everywhere Zone

(opposite Peony conference room)

For a demonstration of SBS On Demand and recently-launched OTT Flow Service at BroadcastAsia, contact Helen Weedon at helen.weedon@accedo.tv

-Ends –

About Accedo  

Accedo is a trusted Video Experience Transformation pioneer turning TV viewers into video lovers. We’re delighting the lives of video consumers by the hundreds of millions.  The company was founded in 2004 on a simple observation: emerging technology will transform how people watch television and consume video, but networks, operators, broadcasters, brands and new market entrants will struggle to keep up with the complexities of the new environment and ecosystem.

This insight led Accedo’s founders Michael Lantz and Fredrik Andersson to create a portfolio of customer-centric video solutions that: shorten time-to-market, improve operational agility, and boost monetisation capabilities.  Over the years, Accedo has earned the trust of over 350 of the world’s leading premium video-service providers. Customers to whom two goals are paramount: explore new opportunities to monetise video and transform video services to meet rapidly- changing consumer expectations. For more info, please see www.accedo.tv, Twitter: www.twitter.com/accedotv, Facebook: www.facebook.com/accedo.smarttv.

Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
helen.weedon@accedo.tv

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