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Accedo Premiers Live Sports AR Experience at NAB 2018

Accedo Premiers Live Sports AR Experience at NAB 2018

 April 2018

NAB, Las Vegas, April 3, 2018 – Accedo (, the video experience pioneer, today announced it will debut an Augmented Reality (AR) prototype for live, broadcast sports events at this year’s NAB Show in Las Vegas.

The AR experience, powered by the Accedo One™ video experience platform,  is designed to give a TV viewer a more personalised and engaging second-screen experience during a long-distance sports events such as marathons, rally or bicycle races. Accedo has created a ‘bird’s eye view’ of a large physical area by placing an interactive overview with real-time updates in the viewer’s physical space through a tablet or mobile phone.

Fredrik Anderson, SVP Business Development & Co-founder, Accedo commented: “Augmented Reality delivers the possibility to augment live broadcasts with additional information or experiences. Although the technology has been available for years, devices have only recently become affordable for consumer applications. Over the coming months, we expect growing interest in this area. In particular, we believe that enhancing the sports experience with AR will be a great use case for this technology.”

Accedo’s mission is to help video service providers, brands and broadcasters overcome the technical challenges of delivering AR video experiences that scale. These include fragmentation of the AR device market and synchronisation of live video with the AR interaction and information elements.

Mano Kulasingam, SVP Products, Accedo, added: “Augmented Reality presents new types of interactions that pair well with sports, no matter if you are on location as a spectator or if you are watching in the comfort of your living room. We will continue to innovate with AR and other technologies to empower spectators and viewers with the tools to enhance their video experience. We’re very excited about the current technology development in AR and VR which will drive the video experience for years.”

Meet Accedo @ NAB 2018

Demos of Accedo AR, VR and other innovations, products and services, including those with key partners  Google Cloud, Amazon Web Services, Comcast Technology Services and Brightcove can be arranged online here and are available throughout NAB 2018 on the Accedo stand (SU9401CM) in the Upper South Hall.

In addition, Accedo’s Senior Executives will be presenting at NAB.



–  Ends –


Accedo ( is the trusted video experience transformation pioneer improving the lives of video consumers by the hundreds of millions. Over the years, Accedo has earned the trust of the world’s leading video service providers – customers to whom two goals are paramount: explore new opportunities to monetize video and transform video services to meet rapidly changing consumer expectations.

With this in mind, Accedo has developed Accedo One™, the first cloud platform dedicated to providing operators, broadcasters and brands with the freedom to build, manage and deploy high-quality, engaging video experiences the way they want to.    





Media Contacts:

Helen Weedon

Communications Manager, Accedo

[email protected]

Tel: +44 1570 434632

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