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Accedo develops Australia’s first HbbTV catch-up TV application: SBS ON DEMAND

 June 2014

Accedo develops Australia’s first HbbTV catch-up TV application: SBS ON DEMAND

Sydney, Australia, 23 June 2014 –
Accedo, the global market leader in TV application solutions, today confirmed the successful launch of the Special Broadcasting Service’s (SBS) catch-up TV application, SBS ON DEMAND, for new HbbTV-enabled devices in Australia.

Accedo has assisted SBS to become the first of the local free-to-air broadcasters to launch their own full-featured catch-up TV service using the new HbbTV standard – SBS ON DEMAND will from today be available to the public in beta (pre-release test version).

The SBS ON DEMAND application enables viewers to gain access to SBS TV shows and movies using an HbbTV enabled connected TV, by clicking the “red button” that appears while watching SBS’s free-to-air channels.

Marshall Heald, SBS Chief Digital Officer, said: “Today’s launch of the SBS ON DEMAND application for HbbTV-enabled TVs is yet another example of SBS continuing to lead the way in offering viewers access to their favourite shows across the very latest devices and technology. We’re releasing the app in beta to elicit feedback from audiences to help us make further enhancements and improvements to the product during the 2014 FIFA World Cup and ahead of the Tour de France next month.  Early-adopters of this new technology will be able to provide us with valuable feedback to maximise the SBS ON DEMAND experience”.

“Accedo has been a strong partner for many years, and they continue to provide valuable services to SBS in our quest to provide our audiences with access to SBS’s unique content, where and when they want it”.

Matt Kossatz, VP Australia and New Zealand, Accedo, said: “SBS is an extremely forward-looking media organisation, which shares our passion and enthusiasm. We’re extremely excited to be behind the successful design, development and deployment of Australia’s first HbbTV catch-up TV application. We are especially pleased to once again help SBS pave the way in this space and we look forward to continuing to work closely with them to roll out more SBS content and features in the coming months.”

Accedo has previously helped SBS successfully launch their SBS ON DEMAND service across several connected device platforms – including Samsung, LG, Sony, TCL, Panasonic and Hisense Smart TV devices – as well as on Android phone and tablet devices, and most recently on Sony PlayStation 4.

For more information about the new SBS ON DEMAND application for HbbTV-enabled televisions, please visit:

About SBS

With a background as Australia’s multicultural broadcaster, SBS holds a unique place in the Australian media landscape. As described in the SBS Charter, SBS’s principal function is to provide multilingual, multicultural and Indigenous radio, television and digital media services that inform, educate and entertain all Australians, reflecting Australia’s diverse society. SBS carries out this function through an ever-increasing number of distribution platforms including free-to-air television channels, subscription television, analogue and digital radio, online, and via mobile devices and apps. SBS inspires all Australians to explore, appreciate and celebrate our diverse world, and in doing so contributes to a cohesive society.

For more information visit
Twitter: @SBS Facebook:

About Accedo

Accedo is the market leading enabler of TV application solutions. Accedo provides applications, tools and services to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage application offerings and stores for multiple devices and markets.

Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, New York, Palo Alto, Los Angeles, Hong Kong, Sydney, Santiago de Chile, and Cologne.

For more info, please see, Twitter:, Facebook:

Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
[email protected]

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