Accedo Delivers NRK to Smart TVs and Games Consoles

Accedo Delivers NRK to Smart TVs and Games Consoles

Stockholm, 5th September 2014 – Accedo, the global market leader in TV application solutions, today announced it is powering the VOD service being launched by Norway’s public broadcaster, NRK, at IFA, Berlin on 5th September.

The VOD service from NRK will be launched across Smart TVs from Samsung, LG, Panasonic, Sony, and Philips, as well as on PlayStation 3 and 4. The service, which is already available on PCs, tablets, mobile, and, most recently, Apple TV, includes a wide range of compelling content, with more than 40,000 free programs.

The User Interface is powered by Accedo’s multiscreen solution, Accedo VIA™, which is due to be officially launched at IBC. Accedo VIA enables operators to launch compelling VOD and Linear TV services more quickly across multiple platforms. The NRK SVOD solution consists of two separate applications, one main application NRK TV and the NRK Super application, which is specifically adapted for kids. NRK Super uses a different user interface with simplified navigation, making it easy for youngsters.

“We are seeing a major trend from public service broadcasters launching services across multiple connected devices, which gives consumers access to engaging content free to view on a range of platforms, which NRK pioneers,” commented Elin Askfelt, VP EMEA Accedo. “This service will enable NRK to extend its reach across the country.”

“We are pleased to be working with Accedo to bring our service to multiple connected device platforms,” commented Erik Bolstad, Head of TV and radio development at the NRK. “We have been extremely pleased with the response to our recent applications launched and this is the next phase in reaching the connected TV segment with our portfolio of on-demand content, and bringing TV content back to where it belongs – the TV screen.”

About Accedo

Accedo is the market leading enabler of TV application solutions. Accedo provides applications, tools and services to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, New York, Palo Alto, Los Angeles, Hong Kong, Sydney, Santiago de Chile, and Cologne.

For more info, please see www.accedo.tv, Twitter: www.twitter.com/accedotv, Facebook: www.facebook.com/accedo.smarttv.

Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
+44 7733 231922
helen.weedon@accedo.tv

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