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Accedo and LG Tap into Brazilian Excitement for Rio 2016

 August 2016

Clique aqui para acessar a versão em Português.

São Paulo, Brazil, 5th August 2016 – Accedo (, the video experience pioneer, today announced that it has developed an application for LG to bring Rio 2016 to viewers across Brazil.

LG Arena Sports Limited Edition is available completely free to consumers on all models of LG Smart TV. It has been launched across Brazil in Portuguese and gives consumers access to the full range of Olympics content and events. It includes a range of videos, photos, and news from the events, as well as a calendar of events and medals panel to enable viewers to keep up-to-date with the latest developments. Users can select content they want to access by sport.

“There is understandably a great deal of excitement across Brazil as the host of the Olympic Games. Giving consumers access to the latest news and updates from the event will likely prove extremely popular,” said Michael Lantz, CEO, Accedo.

“Having worked with Accedo to develop our application for the 2014 LG Arena Sports, it was a natural choice to partner with again for this application,” commented Vitor Schiavo, HE TV PM Department, LG Electronics. “The result is a truly intuitive and compelling application, which will help consumers across Brazil keep up-to-date throughout the Olympic games.”

Content for LG Arena Sports Limited Edition is being provided by UOL (

About Accedo

Accedo is a trusted Video Experience Transformation pioneer turning TV viewers into video lovers. We’re delighting the lives of video consumers by the hundreds of millions.  The company was founded in 2004 on a simple observation: emerging technology will transform how people watch television and consume video, but networks, operators, broadcasters, brands and new market entrants will struggle to keep up with the complexities of the new environment and ecosystem.

This insight led Accedo’s founders Michael Lantz and Fredrik Andersson to create a portfolio of customer-centric video solutions that: shorten time-to-market, improve operational agility, and boost monetisation capabilities.  Over the years, Accedo has earned the trust of over 350 of the world’s leading premium video-service providers. Customers to whom two goals are paramount: explore new opportunities to monetise video and transform video services to meet rapidly- changing consumer expectations.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2015 global sales of USD 48.8 billion (KRW 56.5 trillion), LG comprises four business units: Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components, and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2015 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit

Media Contacts:


Helen Weedon

Communications Manager

[email protected]

+44 1570 434632

LG Electronics:

Clarissa Machado

[email protected]

+55 11 3039-0135

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