Publishers are increasingly looking to advertising to monetize their TV apps. The implementation of advertising is complicated due to the fragmentation of the market and technical platforms. Publishers want to control which ad network they are using for different markets, applications and platforms and they want to retain control over this configuration and change it over time depending on commercial and technical realities. It is evident that there is a need for a publisher-centric solution to ‘mediate’ between the requirements from the app publishers and the rapidly evolving world of Connected TV.
Accedo AdMediate® streamlines publishers’ TV app advertising by efficiently connecting TV apps to any ad network. The cloud-based solution manages any advertising solution to any TV application. It offers unparalleled integration simplicity and is completely independent on ad network, TV platforms and geographies. It enables the publisher to monetize TV apps through advertising in a more efficient and convenient way than other solutions on the market.
Accedo AdMediate® Features:
- Cloud based solution that allows the publisher to manage monetization of apps in one user interface
- Optimization of revenues by connecting to multiple ad networks and create business rules that switch between networks in run time
- Promotional tool supporting app cross-linking set up
- Change ad network without resubmitting the application to TV platform QA
- Monitoring and comparison of the performance from different ad networks
- Lean and future proof with no need to change or resubmit the app if more favorable advertising options are found over time or business rules are